Well, it was bound to happen sometime; we just didn't think it'd be this soon. After killing it on the charts since the boy band's inception, One Direction's popularity is starting to dip — at least in Great Britain, anyway. As evidenced on the most recent list of the UK's Top 100 Singles Chart, the British-Irish fivesome's sales are dipping dramatically, coming it at #39 with titular track "Midnight Memories" from 1D's third album.
To give you a point of reference, the group's singles usually grab a Top 10 spot with ease. Granted, "MM" managed to do decently in other countries, including Australia, New Zealand, Denmark, the Netherlands, Spain and Ireland, it's worrisome that the guys couldn't do the same in the United Kingdom, where four of them call home.
What do you think went wrong with "Midnight Memories?" Is One Direction's popularity waning? Or is it the song itself? Tell us your thoughts in the comments below, or on our One Direction message board.
Cheer up — One Direction went shirtless in Jason Derulo's new music video!