Ever since Donald Trump took office three weeks ago, on January 20, 2017, the nation has been in a constant state of change. The Trump administration aims to repeal the Affordable Care Act, ban entrance into the U.S. by people of certain countries, revive the Dakota Access Pipeline… Basically, everything Barack Obama put in place is being subjected to alterations or complete negations by the new president.
So, you better believe that there’s heavy opposition to the man himself, DJT, as well as his new employees and his family members (some of which are also his employees), including his eldest daughter, Ivanka Trump. Besides being the First Daughter, the 35-year-old is also a businesswoman; one whom many respected… until her father took office.
Recently, there’s been a call to boycott all Trump-led businesses referred to as the #GrabYourWallet boycott, as the creators realized they could no longer, in good conscience, “shop at retailers that do business with the Trump family.” The call to action: “Flex your consumer power and avoid these companies.” And, guess what, the boycott’s working — businesses are dropping Ivanka’s line!
The amount of retailers that are getting rid of their IT-branded merch continues to grow each week. Here are the ones that caved (so far):
Although the department store has yet to make an announcement regarding its Ivanka Trump merchandise, people have noticed a definite shift in the amount of items being sold on the store's official website.
According to reports, macys.com currently shows 25 items in the Apparel category for IT's brand, which is down from 45 items the previous week. Likewise, macys.com also shows 18 varieties of IT's shoe collection, which is down from 30 last week.
Make the call, Macy's!
Regardless of political affiliation, most businesses have one goal in mind: $$$. And, apparently, Nordstrom was losing a lot of it right before Donald Trump's election.
According to reports, the retailer dropped over 70% in sales of Ivanka's merch shortly prior to the November event. Post-election, the Nordstrom website is said to have lost an additional 14%. So, like any smart business would, Nordstrom cut ties with the blonde businesswoman.
"We've said all along we make buying decisions based on performance," said a Nordstrom rep to Fortune. "In this case, based on the brand's performance, we've decided not to buy it for this season."
The President was outraged, tweeting, "My daughter Ivanka has been treated so unfairly by @Nordstrom. She is a great person — always pushing me to do the right thing! Terrible!" But, unfortunately for him, Nordstrom's sales increased following his comment, so the joke's on him.
In a statement to ABC News over the weekend, Sears Holdings, the parent company of both Sears and Kmart, announced that the company dropped Ivanka Trump's collection of Trump Home items, including furnitute, lighting and bedding.
"As part of the company's initiative to optimize its online product assortment, we constantly refine that assortment to focus on our most profitable items," a spokesman for Sears explained. "Amid that streamlining effort, 31 Trump Home items were among the items removed online this week. Products from the line are still offered online via third-party Marketplace vendors. Neither Sears nor Kmart carries the line in brick-and-mortar stores."
Major national discount retailers T.J. Maxx and Marshalls sent a note to employees, instructing them to throw away signs for Ivanka Trump products.
"Effective immediately, please remove all Ivanka Trump merchandise from features and mix into" the racks where most products hang, the note read (via NY Times. "All Ivanka Trump signs should be discarded."
A spokeswoman for TJX Companies, the parent corporation of T.J. Maxx and Marshalls, said the instructions were to eliminate special displays for the merch, "not to remove it from the sales floor."
"We offer a rapidly changing selection of merchandise for our customers," she continued, "and brands are featured based on a number of factors."
Photo: TJ Maxx
See T.J. Maxx.
Luxury department store's are bailing out, too. Racked.com confirmed that the high-end jewelry from Ivanka's line is no longer for sale on Neiman's site.
Neiman Marcus has a very small Ivanka Trump precious jewelry business which is comprised 100 percent of consigned merchandise (merchandise owned by the vendor)," a Neiman Marcus rep said in a statement. "Based on productivity we continuously assess whether our brands are carried in stores, on our website, or both."
Photo: Neiman Marcus
Similarly to Sears, HSN took all of its Trump Home products off of its website.
"We are non-partisan and our product decisions are based solely on a continual evaluation related to our business," a spokesperson for the company told Racked.
The company would not say whether or not the decision was politically-motivated. "While we don't take a political position at HSN, we recognize that our employees, our partners and our customers will have wide-ranging views on politics and public policy. That sometimes means people will have differences of opinion, but we welcome and encourage that diversity of thought."
As of right now, HSN still sells commemorative Trump coins, so #GrabYourWallet still includes the company among its list of businesses to boycott.
Saks Off Fifth
#GrabYourWallet boasts that Trump items, including Ivanka's clothing, jewelry and handbags, are no longer available through Saks' online store. However, they are still available in brick-and-mortar locations.
Try searching for Ivanka's merch on the Burlington Coat Factory website... we bet you won't find anything. Starting this past Friday, the retailer's Ivanka Trump stock has disappeared. No reps have commented on the situation so far.
While some businesses claim you can still buy Ivanka Trump merch in the physical store but not online, Gilt doesn't have that option, as it is online-only. So, when we say that Gilt dropped Ivanka's clothing line, we mean it in every sense.
"Gilt runs limited-time exclusive offers that change daily," a spokesperson for the brand told Business Insider. "Currently there is no sale running that includes Trump merchandise. Our model is to always deliver fresh offers, through a continual rotation of deals featuring new product for our members."
The spokesperson declined to comment on whether or not the site would permanently nix the line.
Jet.com's been removed from the #GrabYourWallet list, as the e-commerce giant acquired by Walmart (for $3 billion, no big) last year is a Trump-free zone.
Mic.com discovered that when you search Jet.com for any Ivanka Trump merch, you come up empty-handed. The only way to find evidence of IT-branded products on the site, you need to use outside search engines. And when you click from them, it says, "This item is unavailable right now."
The PopSugar site that aggregates shopping search results is also on the outs with Ivanka's merchandise. Before the Don's inauguration, ShopStyle reportedly served over 1,500 product results when searching for Ivanka Trump. Today? Nada.
"Corresponding to the decline in demand for Ivanka Trump products our retailers are seeing, we saw the same decrease in demand," a spokesperson for the brand explained. "We are therefore removing Trump products from our database to allow higher performing products greater visibility on our platform."
You may be able to find some Ivanka Trump merch at the physical Belk store, but don't look for any of it at Belk online.
"We welcome and pay close attention to feedback from our customers," Belk wrote in a statement on its Facebook page. "We continually review our assortment and the performance of the brands we carry. We make adjustments as part of our normal course of business operations. In this regard, we are no longer carrying Ivanka Trump branded merchandise on our website, but are continuing to offer the brand at our flagship stores."
Though not as well-known as some of the previously-mentioned brands, Shoes.com was actually the first company on the list of #GrabYourWallet businesses to address the fallout with the First Daughter.
In a Twitter post, Shoes.com announced that it had removed all Ivanka Trump merchandise from its site after customers threatened to boycott the company for carrying IT-branded products.
HOWEVER, a spokesperson for Ivanka emailed Footwear News to claim, "While Shoes.com was an inconsequential part of our business, they were not fulfilling their end of the contract and parting was inevitable." So...
Nope, not even the American discount men and women's department store chain has Ivanka-branded merch on its website, even though it used to sell perfume and handbags. If you want any from the mart, you're gonna have to go to one of its brick-and-mortar locations.
Photo: Stein Mart