Have you noticed an influx of cowboy hats on your social media pages lately? No, you’re not going crazy, or being pranked by Blake Shelton himself — that’s just the newest meme to take over the Internet! ‘What in Tarnation’ started with a picture of a Shiba Inu in a Southerner’s favorite accessory with the caption, “What in tarnation?” (If you’re not from the south and have no idea what this means, it’s basically their way of saying, “What the heck?!”).
The OG photo got shared tons of times, but the meme didn’t pick up speed until someone started making parodies of the image at the end of February. Before we knew it, people transformed more than just the pic — they completely changed the phrase, too, creating jokes that don’t make a ton of sense, but are hilarious nonetheless.
1. Ethan and Grayson Dolan cannot be apart!
3. We see what you did there…
5. “It’s leviOsa, not levioSA!”
8. TOO SOON!
9. Hand this in and see what happens:
10. And here’s a history lesson for ya:
11. THIS MOMENT >>>>
12. Thank goodness for Google translate!
13. So accurate it HURTS.
14. Forever a trendsetter:
15. Wrong movie, but…
16. THAT’S more like it:
18. THE WORST!
19. Rele coo.
21. *heart eyes*
22. The two best friends anyone could have:
24. The only true cowboy here:
25. Poor Pluto: