UPDATE: Less than 24 hours later, Pepsi pulled the ad.
Pepsi's statement. pic.twitter.com/ge8uMcamGa
— Jennifer Maloney (@maloneyfiles) April 5, 2017
Kendall Jenner‘s endured her fair share of backlash, causing controversy for wearing cornrows (more than once, mind you), texting during a moment of silence for shooting victim Michael Brown and other, similar offenses. So, you’d at least think that her reps (re: Kris Jenner) would pay closer attention to her actions… but that’s so NOT the case.
Along with Pepsi, the 21-year-old supermodel pulled a stunt so tone deaf, we’re still shocked it came to fruition. Here it is for your viewing (dis)pleasure:
It’s Pepsi’s “Live for Now Moments Anthem,” featuring KJ, to the tune of “Lions” by Skip Marley. The Keeping Up with the Kardashians star is depicted joining the resistance, handing a can of Pepsi to a cop amid a protest — this causes cheers from the crowd. “Live bolder, live louder, live for now” is then displayed aross the screen before the ad comes to a close. Umm… what?
If you’ll remember, like Kendall, Ieshia Evans tried to approach police during a 2016 protest. The reaction was not the same at all:
— BD_PR (@Brittany_AD) April 5, 2017
Naturally, the Internet is outraged by the advertisement:
Pepsi's new ad featuring Kendall Jenner at a protest with police and young POCs has everyone like 🤔 pic.twitter.com/EdyOmqq4f0
— AJ+ (@ajplus) April 4, 2017
Pepsi has already responded to the negative reactions, saying, “The creative showcases a moment of unity, and a point where multiple storylines converge in the final advert. It depicts various groups of people embracing a spontaneous moment, and showcasing Pepsi’s brand rallying cry to ‘Live For Now,’ in an exploration of what that truly means to live life unbounded, unfiltered and uninhibited.”
Huh, you know, that doesn’t look like an apology. Like we said, TONE DEAF.
Unfortunately, a lot of celebrities are unintentionally racist:
Just months after the huge Vanity Fair photo scandal rocked Miley Cyrus fans' world, another picture hit the Internet to shock them all. The pic featured Miley and her then-BF Justin Gaston pulling their eyes back in attempt to make them look more Asian. After the OCA, an Asian American advocacy group, slammed the photo, Miley issued an 'apology' that read, "In NO way was I making fun of any ethnicity! I was simply making a goofy face." Ohhhkay....
When the 1D singer posted a picture of himself wearing a Native American headdress on Instagram last spring, he immediately faced severe backlash. Many fans said that by posing with the headdress, which historically is reserved for spiritual elders, Harry disrespected Native American culture.
Like most people at Coachella 2014, Kylie Jenner decided to push the fashion envelope a bit. But when people noticed she was rocking a bindi, a Hindu tradition meant to retain energy and strengthen concentration, they questioned her accessory choice.
When Jay Z was spotted wearing a large medallion while at a basketball game last year, no one thought much of it at first. But when fans began to realize that the necklace featured a symbol associated with Five Percent Nation, a group that believes "white men are the devil," they became very concerned. Despite the fact that Jay wore the necklace, the group confirmed that he was never a part of them.
Colton Haynes got some SERIOUS backlash when his Halloween costumes involved blackface not once but TWICE (Kanye West and Gandhi). Colton later apologized for his offensive costumes.
After she opened the 2013 American Music Awards donning full Geisha attire, Katy Perry was immediately accused of cultural appropriation."
While Taylor Swift is commonly known for being Hollywood's good girl, that doesn't mean she, too, can't face backlash every once in a while. And after her "Shake It Off" music video was released late last year, the backlash was almost immediate. Some said her outfits and dance moves were incredibly offensive to the African American community while others didn't like the stereotypes they portrayed. The video's director later stood up for Tay saying, "it's very, very innocently and positively intentioned."
Like they did with Harry Styles, fans scolded Perrie Edwards for using a Native American headdress as a photoshoot accessory.
While hosting an episode of The View this January, Naya said, "I think that white people shower a lot more than ethnics. I feel like showering more than once a day or every day is such a white people thing." The actress, whose mom is half African American and half Puerto Rican, later said her comment "was supposed to be a joke" but apologized to anyone she offended.
Back in 2004, it was impossible to see Gwen Stefani without her Harajuku Girls close behind. As people began to notice the Japanese backup dancers more often, many questions were raised about cultural appropriation in Hollywood. Despite all the controversy over the years, Gwen insists that she meant no harm. She told Rolling Stone, "Everything that I did with the Harajuku Girls was just a pure compliment and being a fan."
Just weeks after the scandalous Miley photo hit the Internet, people discovered an image of the middle Jonas Brother doing a shockingly similar pose. As you can see from the picture, a young Joe Jonas used his fingers to cause his eyes to slant, an obviously disrespectful move to the entire culture.
As a part of her worldwide promotion of the song "Come and Get It," Selena Gomez basc was ALWAYS wearing a bindi during the summer of 2013. When questioned about her decision to continue wearing bindis despite public outrage, Sel said, "My hairstylist and my makeup artist are actually really big into the whole culture -- they've been around, they've traveled, they've gotten me into various books. I've been traveling, too. It's been really fun to explore that because it's a very different view and it's such a beautiful culture."
If you haven't been living under a rock over the past few days, you know the E! host has faced TONS of backlash after making a disturbing comment about Zendaya's Grammys look. After the Disney actress hit the red carpet with her hair in dreadlocks, G said, "I feel that she smells like patchouli oil…or weed." Zendaya immediately addressed the offensive statement, to which Giuliana made multiple public apologies to the people she hurt.
The Kardashians are used to backlash, but when Khloe Kardashian posted a photo comparing her family to the KKK, it was taken to a whole new level. Khloe meant for the meme to be a joke mocking their famous use of the letter K, but seeing as the KKK is one of the most horrific racists groups of all time, it was not funny at all.
Dressing up with your friends as the cast of OITNB for Halloween? Great! Painting your face black as a part of your Crazy Eyes costume? Not so great. Julianne Hough quickly learned that while her intention may not have been to offend anyone, the result of the 2013 costume was BEYOND offensive.
Iggy Azalea has never been one to bite her tongue, but her Twitter account is possibly the most outspoken part of her. The rapper constantly tweets shocking things, including "Just saw 5 black men arrested out the front of popeyes #damn #stereotypes," much to peoples' horror.
V-Hudg faced more controversy when she posted a picture of herself in a sari while wearing a bindi on her social media accounts back in early 2012.
At the height of Amanda's downward spiral back in 2013, Amanda took her Twitter rants to a whole new level. While everyone was used to her calling celebs 'ugly,' they were still shocked and offended when she tweeted, "@rihanna you look so ugly tryin to be white."