It seems like just about anything can go viral these days. We have viral memes, viral videos, viral haircuts, and even viral foods. (Looking at you, Starbucks Unicorn Frap, RIP). Another category we see a lot of viral action from is beauty products.
Just think about how often your Insta feed is plagued with beauty bloggers posing with products. It probably accounts for about 87% of the things you see. Despite all of the thousands of products that they sing the praises of, there are some that capture everyone’s attention and everybody wants in on them.
While some are overhyped, there are other beauty products that are definitely worth all of the love poems and heart emojis. So how do you separate the good stuff from the fluff? I’m here to help you out. Have a look at 16 viral beauty products that are actually worth the hype: