The title of Rihanna‘s latest single might be “Diamonds” but the video doesn’t sparkle nearly as much as you think it would thanks in large part to its gritty vibe. The video for the first single off her new album, Unapologetic, was just released, and the video is just that. Switching from black and white to some very muted colors, life goes backwards and in slow motion as things around her break to pieces — literally. There is also imagery of her running away from something, as well as some time spent with a horse, and a burning man. While we’re not exactly sure what the plot it supposed to be, it’s definitely a feast for the eyes. Check it out above.